More than 500 companies will present the smartest security&fire solutions for homes, cities and workplaces. At Fiera Milano in November, the international event dedicated to a sector in continuous evolution
Milan, 9 October 2019 – Intelligent video cameras that warn in case of potential risk, anti-intrusion solutions that can be managed remotely, integrated cloud systems, biometrics, facial recognition, artificial intelligence, and drones are just some examples of the significant development the security world is experiencing. The technologies called upon to protect our homes and the city streets on which we live as well as safeguard people and possessions in the workplace have drastically changed, as have the professionalisms that manage and install them.
SICUREZZA, the Fiera Milano event taking place from 13 to 15 November in Rho - with 539 companies, up 16% compared to the last edition - prepares to welcome operators with an offer that is highly representative of the market.
Integration, digitalisation and smart solutions will be the drivers behind an exhibition offer that combines the best of technology with a busy schedule of training initiatives and special areas.
Thanks to the presence of leading Italian and international brands, SICUREZZA allows visitors to evaluate new and previewed products across all sectors, be it video surveillance, firefighting, access control or passive security, but also to contextualize and understand the sector’s evolutionary driving forces, guiding professionals towards the market of tomorrow.
SICUREZZA will once again run alongside Smart Building Expo, the event dedicated to digital technologies for networked buildings and smart cities. Security is an increasingly integral part of building management systems as well as being a guarantee of data management. A technological synergy that is integrated within the two events, with operators benefiting from being able to visit both with just one ticket.
Much more than spaces for professional updating, SICUREZZA also incorporates vertical areas that combine high-level training with opportunities to discover innovative technologies and alternative approaches to problems in the sector.
- The Cyber Arena: growing digitalisation and the hybrid nature of new risks relating to this is revolutionising the technological landscape, drawing attention, across all production fields, to the protection of data and the activation of strategies to protect assets from various kinds of attack. For this reason, SICUREZZA also makes room for a new exhibition, training and information area dedicated to the topic of Cyber Security, to help companies better manage information threats. Raelized with the scientific contribution of Business International-Fiera Milano Media, a Fiera Milano Group company, it is backed by AIPSA (Italiana Association of Security Professionals) and ANRA (Italian Association of Risk and Security Managers). Key experts in the sector will attend the exhibition, providing their views as to the main effects of cyber threats on Security players during the Cyber Security Talks.
- SICUREZZA Drone Expo: the vertical area organised in collaboration with Mediarkè makes a return and “doubles up” for the first time. Within SICUREZZA there will be space dedicated to drones for security and civil protection, while Smart Building Expo, in light of the increasing use of drones in the building sector, will incorporate an APR area reserved to companies specialising in the aero photogrammetry sector and the use of drones for design, construction, maintenance and restoration activities relating to buildings and urban areas, as well as the management and monitoring of land. In the ‘aviary’, visitors will be able to see demos of new drone models. There will also be a dedicated training offer with two updates, namely new anti-drone systems for the safety of airports, government buildings and sensitive targets, and aero photogrammetry using drones in the building and city planning arena.
CONVENTIONS AND MEETINGS TO DEVELOP THE SECTOR
The latest themes tackled by international experts, associations and academic institutions: updating at SICUREZZA also involves a reach calendar of training initiatives, covering subjects from urban safety to cyber security, without forgetting the latest regulations and standards regarding the world of installers and designers. There will also be many events arranged by certifying bodies, allowing various professional figures (industrial experts, engineers, installers and security operators) to obtain training credits.
The importance of continuous training will also be at the heart of initiatives by editors in the sector.
Thanks to the contribution of lawyers, engineers, and privacy and rights experts, the Ethos Academy will offer installers and designers professional training meetings on video surveillance and data protection, privacy, GDPR, CEI regulations and firefighting systems. Skills can no longer be improvised and those who are not aware of their civil and legal responsibilities put both themselves and the company they work for at risk.
The S News television set will welcome the tried and tested format that alternates talk shows with workshops and conventions that will tackle some of the sector’s hottest topics: privacy and video surveillance in kindergartens and nursing homes; Urban and Shared Security; biometric identity and privacy verification; International Security and Duty of Care; Aviation Security and NIS Directive.
Lastly, Securindex will organise training sessions aimed at both professional security installers already in possession of certification from third-party bodies, and installers who want to receive information on some of the most important subjects relating to their activity. Themes include the CEI 79.3:2012 standard, contractual responsibilities of installers, sales techniques, GDPR and video surveillance.
In addition, within the Smart Building Expo and with the support of SICUREZZA, the Milano Smart City Conference will be held at Fiera Milano during the days of the exhibitions, with three days of international reflection on the topic of the smart city and the impact new technologies are having at this crucial time, as 5G is released as the enabling infrastructure of new applications in the urban environment.
The smart city represents one of the most interesting challenges for the security sector in recent years, but also involves the entire supply chain, from latest-generation building design to building automation. In order to tackle this subject with a multidisciplinary approach, speakers will include national and local institutional figures, university lecturers and representatives from firms that are on the front line in terms of the current technological evolution. Security and urban surveillance will make up one of the three main focuses of the conference, with particular reference to the predictive and soft response to urban problems relating to security and control of the area.
LEARNING FROM EXCELLENCE
Rounding out the training offer, SICUREZZA 2019 will also host two Awards that seek to recognise excellence and encourage reflection on the best practice and winning strategies of professionals and companies.
Premio H d’oro, the competition organised by the Enzo Hruby Foundation and dedicated to the best security system, has selected the exhibition as the backdrop to its annual Award Ceremony for winners and finalists, taking place on 14 November at 3 p.m. The unique initiative promotes the professionalism of the most highly qualified operators and offers them significant visibility, allowing them to stand out for their ability to create “tailor made” security systems for each specific context, created based on the needs of the client.
Premio securindex Installatore Certificato, an initiative created to encourage installers to use digital communication to promote their company, will identify those installers who have received the most contacts on the securindex.com page. Awards are given in two categories - company and for self-employed salespeople - for a total of seven winners, three per category with reference to the area of origin (Northern, Central and Southern Italy/Islands), and an overall winner. The Award Ceremony will take place on 14 November at 5 p.m.
WHERE AND WHEN: At Fiera Milano, Rho, from 13 to 15 November, from 9.30 a.m. to 6 p.m.
Halls 5, 6, 7 and 10. Entrances: East Gate and South Gate TIM.
TICKET OFFICE: tickets can be purchased online at www.sicurezza.it/en at a discount of up to 50%. Have you received an invite code? Enter it during the registration phase on the exhibition website and obtain a personal pass.
HOW TO REACH US: Line 1 (Red) of the subway links the city centre to the exhibition district, fieramilano station – Rho. Note: a standard 2 Euro subway ticket is sufficient. For those arriving by car, the address is Strada Statale del Sempione 28, 20017 Rho. A car parking can be booked via the SICUREZZA website to save time on arrival at the destination.